1. Network, share common concerns, and find solutions with colleagues who we know, respect and trust.

2. Promote, foster, enhance, and improve the technical skills of our members through educational programs, meetings and newsletters.

3. Become an active and supportive voice in our community and the State of Florida Hospitality Industry.

4. Promote the interests and welfare of our hotels and develop the best services for our guests.

5. Promote the professional growth and development of hotel Concierge in the pursuit of membership in Les Clefs d'Or USA., Ltd.